Why Does Creating a Blog Help Some Businesses But Not Others???
Well – short answer – not everyone is a good blogger!
Sorry – but that is so true!
If you’ve ever tried to read up on how to get your website’s search engine rankings up, you’ve no doubt come across advice that tells you that you need to have quality content appear on your website on a regular basis before this can happen. The search engines love quality content and they love regularity. If you have a website or anything else for that matter that you would like to promote, creating a blog for it is about the best way you can achieve this. Many website owners are beginning to see the truth in this these days, and they are investing themselves in creating a blog.
Back when blogs first started, about six or seven years ago, there were articles published that made fun of the whole concept. They talked about it sort of the way they do about Twitter today – that these were online diaries in which you put down every banal thought that entered your head. Well, while that kind of thing does exist, people don’t do that when they are interested in having their blogs actually achieve something for them.
Before you go about creating a blog to help your website get a leg up on the competition, you need to really try to come to terms with what it is exactly that a blog achieves. The thing is, search engine algorithms want to see fresh content all the time. For most website owners, it’s rather difficult to put out quality content on a regular basis in formal and well-produced way that websites tend to go with. Since blogs tend to be rather less formal, it’s quite easy to dash off a few good thoughts when you need to, a couple times a week, and that would still count. Your blog could exist as a page on your website, and whatever content you put on there, would count as material on your website.
It’s a smart way to put good content on your website without taking too much time for it.
> Important – site structure can make or break a blog! Check out Pages Not Posts to see what I mean!
There’s another advantage to creating a blog as well.
Since it’s a medium that helps you dash off a quick thoughts, you can respond quickly to things as and when they happen. Again, this counts with Google. They like to see you have relevant and trending topics on your website. If that doesn’t happen, they downgrade you.
In general, blogs tend to sound conversational. It doesn’t matter what kind of business a website represents; a blog can act as the face of the business. It’s where people go when they want to learn something about the business that the regular pages are unable to provide.
Which is a pretty easy thing. Running a blog isn’t that difficult if you have ideas about what to say. So why is it that most blogs do fail – without actually achieving much for their owners. Most people fail with their blogs because even if blogs are easy to dash off, to put a few thoughts down still does need a little time, and people aren’t much for regular commitments of any kind. Since blogging is a social activity, it’s also very important to show up often to answer to the comments that visitors leave. If you don’t do that, they consider you rude, and they leave. As long as you can devote a least a little bit of time to maintaining a blog, it can really help.
Consider adding your articles to other blogs. Some of them allow you to post articles for free. Others require you join a paid membership. Both are good options to spread around your content and get new visitors.
I am starting a new entertainment blog called Hit Sugar – check it out!