Blogging is like having a Facebook page today – you’d better have something of value to say if you want to appear popular. And like Facebook, there are still some sites that offer free blog posting! And like they do with Twitter, people find that it’s wonderful to have a forum where they can say anything that comes to their minds.
There’s just one problem with all this blog posting joy though – people just aren’t doing what they need to, to keep their blogs optimized for not just search engines but for the people they are intended for too.
SEO for blogs is not the same as it is for websites. Let’s look at some of the top ways you can optimize your blog so that people keep coming back for more:
It doesn’t reflect well on your blog posting when you use the first ready-made template or MovableType template that WordPress provides. There are any number of free templates available out there, and customizing them can be very easy. And all of this is if you don’t want to hire a designer to put out a design together just for you. Getting a student graphics designer to help you out isn’t expensive.
Really Simple Syndication or RSS is for everyone, not just the tech heads. It improves your chances of snagging regular custom out of your visitors. Most hosted blogging doesn’t have RSS turned on by default. You do need to manually add a plug-in for it. You need to add it in to make sure that there is a link that’s clearly visible at the top. At the very least, your RSS link (this little orange button with three propagating wave-like lines and a dot) needs to be on the sidebar that’s available throughout. You do want your blog posting to be popular, don’t you?
Make sure that you offer your visitors a choice in a partial feed. Does this damage your chances of obtaining advertising? Absolutely not. You can offer your visitors a partial snippet feed without the advertising, and you can ask them to click on a link to come to your main blog to view the full thing. This kind of teaser RSS feed can be very successful at getting your subscribers to view all your advertising.
Posting videos on youtube